Last week, our Director, Jamie Williams, successfully completed a gruelling physical challenge in the name of charity. Jamie, who joined the Lime Advisory board last year, took part in the 4x4x48 Challenge which is a physical endurance challenge where participants run 4 miles every 4 hours for 48 hours.
While having completed a number of exercise challenges in the past, this one was truly ambitious, being a test of the mind and body!
Below, Jamie shares his story:
“I decided to take part in the 4x4x48 Challenge in order to battle the comfort and actively seek discomfort, for discomfort hardens the mind and turns seemingly difficult tasks into simple ones. The challenge is widely known for its links to David Goggins; an ex-Navy Seal from the US.
The aim was to raise money for The Empowering People Project. This is a mental health support charity. Mental health issues continue to rise in the UK and more support is needed to help people cope with their illnesses. A challenge that tested my mental state was an ideal way to raise vital funds for a charity like this”
Here at Lime Advisory, we are incredibly proud of Jamie and the effort he has put into raising funds and awareness for this worthwhile organisation. It is this undeniable passion and hunger for success that makes him such an invaluable member of our team.
When not partaking in such events, Jamie is leading the Lime Advisory team, supporting our portfolio of clients with his specialist tax advice and many years of experience in the world of finance.